Manage cookies
We use cookies to provide the best site experience.
Manage cookies
Cookie Settings
Cookies necessary for the correct operation of the site are always enabled.
Other cookies are configurable.
Essential cookies
Always On. These cookies are essential so that you can use the website and use its functions. They cannot be turned off. They're set in response to requests made by you, such as setting your privacy preferences, logging in or filling in forms.
Analytics cookies
Disabled
These cookies collect information to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customise our Websites for you. See a list of the analytics cookies we use here.
Advertising cookies
Disabled
These cookies provide advertising companies with information about your online activity to help them deliver more relevant online advertising to you or to limit how many times you see an ad. This information may be shared with other advertising companies. See a list of the advertising cookies we use here.
Your product is ready. Your story isn't.

Closing the gap between
what a company does and how it’s seen
You're about to face a moment that will define how the market sees you - funding, launch, market entry. If your story isn't ready, that's not a nice-to-have gap. It's a risk.

We work with technical founders at exactly that moment by extracting the narrative that's already true, not inventing one for you.

NARRATIVE HEALTH CHECK
A fast, honest audit of how your message is landing right now and where the gap is.
NARRATIVE FRAMEWORK
We extract the story that's already true and turn it into a system your whole team can use.
TEAM STORYTELLING
Your team learns to deliver the story out loud with presence, not just the right words.
ABOUT THE PROJECT
We're not here to hand you a vision. You've already got one, we're just good at getting it out of you.
MB Narrative Intelligence is led by Maria Barikhina and Luana Tabirca.

Together, we bring 20+ years of experience inside startups and scaleups - building marketing, community, customer insight, and narrative from within.

We’ve fought this battle ourselves: trying to make strong products understood, trusted, and valued by the people who matter. That’s why we built MB Narrative Intelligence.

Maria brings the strategic narrative and storytelling lens. Luana brings the customer’s ear and the ability to spot the pattern others miss. Together, we help founders close the gap between the value they create and the way the market sees it.
20
years of combined marketing and storytelling experience.
100+
campaigns launched from Google brand products and sustainability award-winning scaleup project to niche tech startup communication.
HOW IT WORKS
We kick things off with a free 30-minute call to uncover your needs, dreams, and big ideas. By the end, you’ll walk away with a tailored proposal that outlines exactly how we’ll make your vision happen.
DISCUSS YOUR GOALS (you are here)
We begin with a Narrative Analysis - a diagnostic of your current story. We review your website, decks, and materials to understand how your brand is currently perceived versus how you want to be seen. You’ll receive a concise report with insights and recommendations - your narrative health check.
START WITH CLARITY
In a collaborative workshop, we’ll define your Purpose Map - your brand’s essence, audience, and value proposition. This session aligns your team around a shared story and sets the foundation for every message that follows.
MAP THE PURPOSE
We synthesize everything into a Narrative Framework - the structure that turns insight into strategy.
It defines your core narrative, storylines, and messaging pillars - so your communication becomes consistent, distinctive, and emotionally resonant.
We hand you a system and not just document. Something that your team actually uses, whether for onboarding new hires, training your tone-of-voice AI or briefing the next agency. The best narratives don't get filed away. They get used.

HANDOVER & EMPOWER
BUILD THE NARRATIVE
TESTIMONIALS
PICK YOUR SERVICE
NARRATIVE FRAMEWORK
Team Storytelling
FAQ
WAITING FOR YOUR MOVE.
Got 30 minutes? Let’s turn your ideas into a story - book your free call today! LET’S CREATE SOMETHING AMAZING TOGETHER!
HELLO@MARIABARIKHINA.COM
Zurich, Switzerland
2026 Narrative Intelligence
Made on
Tilda